KC hat maker’s sales soar after national news spotlight, capping year with validation: Made-in-the-USA still sells
December 21, 2024 | Nikki Overfelt Chifalu
Santa came early for Sandlot Goods — in the form of an ABC World News producer, said Garret Prather.
Garret Prather, Sandlot Goods
On Dec. 13, Kansas City’s only local hat manufacturer was featured on the “Made In America Christmas” segment on ABC World News Tonight with David Muir.
“Forty-five workers, 10 new hires, and 115,00 hats this year, many of them soon under the Christmas tree,” Muir mentioned during the segment.
Within just a few hours of the broadcast, Sandlot saw a 700-percent increase in its daily online sales average, noted Prather, the vice president of strategic partnerships for Sandlot, one of Startland News’ Kansas City Startups to Watch in 2023.
A Sandlot Goods hat going through the shaping process at the company’s Kansas City production site; photo courtesy of Sandlot Goods
A Sandlot Goods worker sews one of the Kansas City company’s popular green dad hats, crafted for the “New Heights” podcast featuring Travis and Jason Kelce, in partnership with Homage; courtesy photo
“Momentum has continued after that, including requests on our custom bulk order side,” he continued. “But that initial spike had us all scrambling to answer the online chats and then quickly get orders fulfilled.”
Sandlot is currently running a 15 percent off sale — using code ABC — in appreciation for being showcased, he added.
Prather said it feels reassuring to see the Kansas City company featured on the national news.
“The response from the national audience told us we are on the right track,” he explained, “both with our designs — but just as important — with our belief there is a wide appeal for ball caps made in the USA that are also high quality.”
Sandlot learned they would be highlighted on the national news a week before the segment aired when a producer from ABC World News reached out on the website chat, Prather shared.
“From there, it was a quick scramble to create the content and send it over for their team to edit for the segment,” he explained. “Huge credit to our team, and in particular Blake Hamilton, who did the filming.”
2024 Startups to Watch
stats here
Related Posts on Startland News
Call it ‘Swiftonomics’ in KC: Win or lose, Taylor Swift brought a smile to more than just Travis Kelce this season
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. The Economic Development Corporation of Kansas City estimates that Taylor Swift’s Eras Tour this summer had an economic impact of $200…
Combating fight or flight: KC nonprofit deploys horses for veterans struggling to get back in the civilian saddle
Horses taught Patrick Benson to feel again after serving in the military, he shared. Now he extends that experience to his fellow combat veterans through a nonprofit based on a rural Johnson County farm. “Working with challenging horses that are struggling with their purpose, too; to find direction; we needed the same thing,” Benson explained…
PBS docuseries puts KC creator at the intersection food and ‘transformational travel’
Food travel is about more than getting the most exotic or expensive social media-worthy photo of a meal to share for superficial clout, said Jim Kane, emphasizing the transformation power of connection when someone truly allows themselves to use food as a lens for understanding culture. “Before the pandemic, there were a lot of checklists…
A misstep ended their ‘Squid Game’ run together; the business of their friendship keeps moving
While not everything on reality TV is 100 percent … well, real, the bond between “Squid Game: The Challenge” competitors Stephen Lomas and Chase Higgins is anything but scripted, the Kansas City duo said. Longtime friends and business partners — the two previously co-founded Let’s Get Moving, a social media savvy moving company that gained…