KC hat maker’s sales soar after national news spotlight, capping year with validation: Made-in-the-USA still sells
December 21, 2024 | Nikki Overfelt Chifalu
Santa came early for Sandlot Goods — in the form of an ABC World News producer, said Garret Prather.
Garret Prather, Sandlot Goods
On Dec. 13, Kansas City’s only local hat manufacturer was featured on the “Made In America Christmas” segment on ABC World News Tonight with David Muir.
“Forty-five workers, 10 new hires, and 115,00 hats this year, many of them soon under the Christmas tree,” Muir mentioned during the segment.
Within just a few hours of the broadcast, Sandlot saw a 700-percent increase in its daily online sales average, noted Prather, the vice president of strategic partnerships for Sandlot, one of Startland News’ Kansas City Startups to Watch in 2023.
A Sandlot Goods hat going through the shaping process at the company’s Kansas City production site; photo courtesy of Sandlot Goods
A Sandlot Goods worker sews one of the Kansas City company’s popular green dad hats, crafted for the “New Heights” podcast featuring Travis and Jason Kelce, in partnership with Homage; courtesy photo
“Momentum has continued after that, including requests on our custom bulk order side,” he continued. “But that initial spike had us all scrambling to answer the online chats and then quickly get orders fulfilled.”
Sandlot is currently running a 15 percent off sale — using code ABC — in appreciation for being showcased, he added.
Prather said it feels reassuring to see the Kansas City company featured on the national news.
“The response from the national audience told us we are on the right track,” he explained, “both with our designs — but just as important — with our belief there is a wide appeal for ball caps made in the USA that are also high quality.”
Sandlot learned they would be highlighted on the national news a week before the segment aired when a producer from ABC World News reached out on the website chat, Prather shared.
“From there, it was a quick scramble to create the content and send it over for their team to edit for the segment,” he explained. “Huge credit to our team, and in particular Blake Hamilton, who did the filming.”
2024 Startups to Watch
stats here
Related Posts on Startland News
KC joins White House in “Startup in a Day” effort
Kansas City has joined a national effort to streamline the process of registering and licensing a new business for entrepreneurs. The City of Fountains has pledged to the White House and Small Business Administration to make launching a business an easier process via the “Startup in a Day” initiative. “Navigating the maze of licensing and…
KC entrepreneurs talk funding, advice over breakfast
It can be tough for young, growing companies to find funding in Kansas City, but it’s not impossible. That was one of the takeaways from Thinking Bigger Business’ BIG Breakfast on June 11 at the Kauffman Foundation. The quarterly breakfast features stories and insights from four local entrepreneurs, many of whom have appeared in recent…
RECAP: 1 Million Cups features MotaVera and YouSpin
Kansas City’s 1 Million Cups event was on display this week with a full room and a camera crew on hand, recording content for an upcoming website update. The two featured startups — MotaVera and YouSpin — rose to the challenge of the added pressure, and introduced attendees to their respective startups. First to present…
KC luxury watch startup, Niall lands in Tivol stores
Luxury timepiece-maker Niall will soon be selling its watches with one of Kansas City’s most prestigious jewelers. The Kansas City-based watchmaker will start selling its timepieces at two Kansas City Tivol stores on June 18, offering it both exposure and validation, Niall CEO Mike Wilson said. Tivol is the company’s first major retailer, Wilson said.…