KC hat maker’s sales soar after national news spotlight, capping year with validation: Made-in-the-USA still sells
December 21, 2024 | Nikki Overfelt Chifalu
Santa came early for Sandlot Goods — in the form of an ABC World News producer, said Garret Prather.
Garret Prather, Sandlot Goods
On Dec. 13, Kansas City’s only local hat manufacturer was featured on the “Made In America Christmas” segment on ABC World News Tonight with David Muir.
“Forty-five workers, 10 new hires, and 115,00 hats this year, many of them soon under the Christmas tree,” Muir mentioned during the segment.
Within just a few hours of the broadcast, Sandlot saw a 700-percent increase in its daily online sales average, noted Prather, the vice president of strategic partnerships for Sandlot, one of Startland News’ Kansas City Startups to Watch in 2023.
A Sandlot Goods hat going through the shaping process at the company’s Kansas City production site; photo courtesy of Sandlot Goods
A Sandlot Goods worker sews one of the Kansas City company’s popular green dad hats, crafted for the “New Heights” podcast featuring Travis and Jason Kelce, in partnership with Homage; courtesy photo
“Momentum has continued after that, including requests on our custom bulk order side,” he continued. “But that initial spike had us all scrambling to answer the online chats and then quickly get orders fulfilled.”
Sandlot is currently running a 15 percent off sale — using code ABC — in appreciation for being showcased, he added.
Prather said it feels reassuring to see the Kansas City company featured on the national news.
“The response from the national audience told us we are on the right track,” he explained, “both with our designs — but just as important — with our belief there is a wide appeal for ball caps made in the USA that are also high quality.”
Sandlot learned they would be highlighted on the national news a week before the segment aired when a producer from ABC World News reached out on the website chat, Prather shared.
“From there, it was a quick scramble to create the content and send it over for their team to edit for the segment,” he explained. “Huge credit to our team, and in particular Blake Hamilton, who did the filming.”
2024 Startups to Watch
stats here
Related Posts on Startland News
KC, Chattanooga tap into gigabit speeds for film contest
Ready your cameras, Kansas City. You’re serving as lead videographer in a community film contest that engages creative types and leverages the area’s high-speed, gigabit Internet. Kansas City has partnered with the City of Chattanooga, Tenn., for the “Capture: A Community Filmmaking Project,” a 48-hour project calling on citizens and film professionals to create short,…
Digital Sandbox welcomes six new startups
Digital Sandbox KC recently accepted six area companies into its incubator program that assists businesses with specific projects. The organization, whose mission is to develop businesses and help them secure additional funding, welcomed companies ranging from food service and technology to education and health. Digital Sandbox invests up to $25,000 in its program’s companies. “The…
Reboot U revives tech talent for KC startup
A growing event photography company in Kansas City is looking to the past to find the tech talent it needs to build its future. SportsPhotos.com founder Brandon Schatz is a small-business participant in the Full Employment Council’s “Reboot U” program, which provides technology training for the chronically unemployed. Schatz’s company manages photos for sporting events,…
Product Hunt enters KC market, offers onboard for entrepreneurs
A popular international product discovery platform is hoping to engage more tech entrepreneurs in the Kansas City area. Product Hunt — a website that features new products such as apps, hardware and other tech creations — recently launched a series of meetings in Kansas City in hopes of garnering more products from the area for…