She came to Kansas seeing a land of opportunity; now her just-launched bookstore opens doors for Black creatives
December 6, 2024 | Taylor Wilmore
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro.
[divide]
WICHITA — Latasha N. Eley Kelly’s new storefront not only combines her love of books, education, and supporting local creatives, she said; Left on Read also serves as a unique community space that brings representation to Wichita’s literary scene.
The business’ logo even includes the tagline, Home of The Millennial Black Professor, TMBP Media, a nod to a broader vision from Kelly, also known as “Dr. Tasha.”
“The bookstore is an umbrella for all my work,” she said, which includes podcasting, workshops, and community programming that will launch from the space in January.
Her podcast, Black in One Piece, where she spotlights Black professionals every month in the space, is a central focus, as well as live performances and author-centered events.
Click here to follow Left on Read on Instagram.
Creatives come first
Kelly is especially passionate about spotlighting Black authors, she said. Due to a call to action on social media, she now has 11 independent Black authors participating in Left on Read’s consignment program with their books.
“Usually it’s a 60/40 split, but I’m doing 65/35 so authors keep more of their profit,” Kelly said. “I wanted to make it equitable for them while still running a business.”
Left on Read offers a premium plan that includes additional social media promotion and two hours for events like book signings, she noted.
The bookstore also showcases local Black artistry.
Kelly collaborated with artist Kynnedy Moore to create a mural for the space.
“I saw her paintings on Facebook and knew I had to hire her,” she said. “It’s about creating opportunities and exposure.”
Turning a page
Kelly transitioned to full-time entrepreneurship in October 2023 after a decade in federal student aid and higher education roles. Moving to Kansas from Virginia to be with her husband opened doors she hadn’t anticipated, she said.
“I always say it’s one of the best decisions I’ve made because there is a lot of opportunity out here,” said Kelly.
However, her experience with a toxic work environment catalyzed her pivot to entrepreneurship.
“I knew my mental health was suffering,” she said. “Something had to give.”
Through a Wichita-based retail incubator program, The Garages, Kelly pitched her bookstore concept. Though she ultimately didn’t join the program, she secured an independent space through a partnership with a board member.
By August, she had the keys to her new space.
Building a community hub
Beyond books, Left on Read is a growing hub for connection and creativity, Kelly described. Through partnerships with organizations like Create Campaign – Spark Community Business Academy she hopes to create opportunities for underrepresented voices in Wichita.
In addition to grants, Kelly launched a successful crowdfunding campaign — the 1130 Campaign — encouraging supporters to donate $11.30 or more.
“We exceeded our goal of $1,130 by Nov. 30,” she said with excitement.
With Left on Read now open, Kelly is determined to make it a staple in the Wichita community, providing a platform for Black authors, artists, and creatives to shine.
Kansas has turned out to be one of the best decisions I’ve ever made,” she said. “There’s so much opportunity here, and Left on Read is just the beginning.”
[divide]
This story is made possible by Entrepreneurial Growth Ventures.
Entrepreneurial Growth Ventures (EGV) is a business unit of NetWork Kansas supporting innovative, high-growth entrepreneurs in the State of Kansas. NetWork Kansas promotes an entrepreneurial environment by connecting entrepreneurs and small business owners with the expertise, education and economic resources they need to succeed.

2024 Startups to Watch
stats here
Related Posts on Startland News
Ready to bet big? Kansas wants to help entrepreneurs win more federal innovation grants
Kansas innovators now have access to a new tool designed to help them compete for major federal funding. The Kansas Department of Commerce has opened applications for the state’s SBIR and STTR Matching Program, which provides financial support and hands-on guidance for entrepreneurs pursuing federal innovation grants. The matching initiative is part of ACCEL-KS, a…
New Maker of the Year: Why this mom’s side hustle for the girly girls couldn’t stay at home
A hobbyist venture that began with making shirts for her kids has earned Julie Swopes a spot on Made in KC’s shelves for her Chiefs- and Royals-inspired tees — along with one of the local-first retailer’s top honors: KC New Maker of the Year for 2025. “I’m just a stay-at-home mom that has turned her…
Don’t be a stranger: When this Crossroads refuge closes, another chapter begins for Afterword (and the space it leaves behind)
With two more Open Mic Nights and more than a month left on its lease at Afterword Tavern & Shelves — a cozy corner hotspot where patrons leisurely bond over drinks and good reads — the popular Crossroads third-space isn’t finished telling its story despite losing the space to its new landlord, said Kate Hall.…
Exporting KC to the world: Esports leader revs come-from-behind global takeover amid World Cup’s big draw
As the metro bundled up and showed out Friday, getting its latest taste of what the 2026 World Cup has in store, the Kansas City Pioneers dropped new heat — raising the thermostat on their commitment to seize the moment brought forth by the global gathering as a net for esports. “Now is the time for…





