Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Predictive tech gives KCMO smart weapons in the fight against potholes, crime
Kansas City is tackling its pothole problem using technology that aims to predict where they’ll emerge next, city officials said. The proactive approach also is targeting Kansas City’s crime rate. Government officials from Kansas City, Missouri, shared details about their experience with smart, predictive technologies during a panel discussion Tuesday afternoon at the Smart Cities…
Investing in the arts earns KC designation as UNESCO’s only ‘City of Music’ in US
Landing on a United Nations agency’s City of Music list reflects more than Kansas City’s century-old link to American jazz, said Jacob Wagner. “This designation is a recognition of our investment and commitment to music, arts and creativity as a driver of urban economic development,” said Wagner, faculty director of the Center for Neighborhoods at…
PayIt exec departs to launch Australia-based OpenCities office in KC
An executive with Kansas City-based PayIt has departed the company to open an area office for another government tech firm. Previously head of local government solutions at PayIt, Luke Norris now is leading the Kansas City office of Australia-based OpenCities, which is a provider of website and digital services for governments across the world. “The…
Cooking class curator wins Google-backed Startup Weekend competition
Nine teams made it through Startup Weekend, but only one team earned the dough: PopChef, which cooked up a platform to sign up for interactive kitchen classes with local chefs. PopChef co-founders Zack Kern and Ruby Montoya were ecstatic to win the competition, Kern said. In addition to receiving an hour of consulting with Lesa…


