Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Fund Me, KC: Lawrence outdoor gear startup fights poverty, the elements

        By Tommy Felts | May 21, 2018

        Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like Equinox & Solstice CEO Alex Delaney — to share their stories to gain a little help from their supporters. Who are you? My name is Alex Delaney and I am the CEO…

        Truck-sharing startup Bungii expands into another huge market

        By Tommy Felts | May 18, 2018

        Kansas City-based truck-sharing app Bungii is hitting the gas on its East Coast expansion. Several months after opening operations in Atlanta, the truck-sharing startup announced Thursday that it will offer its platform in the Washington D.C. area. The expansion includes neighborhoods in the District of Columbia, southeastern Maryland and northeastern Virginia. With the D.C. metro,…

        SnapIT Solutions, Neelima Parasker

        More jobs than job seekers? SnapIT-led tech partnership trains next wave of workers

        By Tommy Felts | May 18, 2018

        Corporations and tech startups alike are desperate to get their hands on programmers who know Java, said Neelima Parasker. “Big organizations have it embedded in their systems, and they’re dying to get some Java resources,” the SnapIT Solutions CEO said. “And don’t get me wrong: So am I.” A new partnership between SnapIT, the Full…

        AY Young, Battery Tour

        AY Young pivots Battery Tour to music festival benefitting those without power

        By Tommy Felts | May 17, 2018

        With an ear-to-ear grin and his infectious laugh, AY Young admits he’s perhaps an unlikely rapper. Back from taking a shot at stardom in California, the Kansas City-born Eagle Scout-turned-college basketball player-turned performer is plugging into the entrepreneur community in hopes of more efficiently powering the Battery Tour. “We’re essentially using the universal language of…