Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Batters up! Voting now open for KCSourceLink All-Star competition
When the Royals take the field June 18 at Kauffman Stadium, more than a dozen freshly crowned KCSourceLink All-Star honorees will be catching accolades. But first: You have to vote. KCSourceLink’s final round of balloting has begun for the All-Star selection, which coincides with the network’s 15-year celebration during Entrepreneur Day at the K. Dozens…
Video: Five ways to build an app — your startup’s high-tech living organism
Editor’s note: Continuing Startland’s mission to help area entrepreneurs and startups grow, we’re happy to share with you a video from our friends at Kansas City-based tech agency Crema. Learn more about the agency here. App development for any startup doesn’t end when the technology goes live for users. Choosing the right method to build…
Report: Kansas City is the best locale for Millennial entrepreneurs
Overflowing with business resources, an affordable cost of living and a collaborative community of creatives, Kansas City recently was named the top U.S. destination for Millennial entrepreneurs. Thumbtack.com — a platform for customers to find various contract professionals in their area — named Kansas City, Missouri, as the best city for entrepreneurs born between 1980…


