Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Canadian firm to house in KC, Techstars Demo Day announces other developments for cohort (Photos)
Local government has the most impact on people’s lives, said Ryley Iverson, co-founder and CEO of Townfolio, a Canada-based firm providing city data as a service that was among the 2018 Techstars Kansas City cohort. Townfolio announced a partnership with the Kansas City Area Development Council Thursday during the accelerator’s Demo Day: fuel the international firm…
Pure Pitch Rally passes $1 million in prizes; FastDemocracy and TheraWe lead winners
A quick-paced pitch competition Wednesday saw big wins for political tracking startup FastDemocracy and child therapy resource TheraWe Connect, with more than $1 million in prizes awarded between 10 young companies. “Our sponsors felt a funding head-rush like a speeding train — throwing money everywhere,” said Michael Williamson, an IP attorney for Polsinelli, one of…
Be fearlessly honest about diversity gap, Atlanta expert tells KC Techweek panelists (Photos)
Building an inclusive startup community begins with being unafraid to directly state the problem — a diversity gap — free of coded language related to race and gender, said Rodney Sampson. “I am unapologetically about being ‘color-brave’ and ‘race-brave’ — rather than being ‘color blind’ — because when you say ‘color blind,’ you’re saying you…
Hunting access to capital? Do your homework first, Techweek panel says
Imagining overnight startup success is as unrealistic as wanting to become a winning athlete or megastar musician overnight — it all takes time and practice, said Juan Campos. “If you actually have the ambition to create a multimillion dollar company, then the people that are the most successful at that didn’t just wake up one…


