Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Jeff Shackelford, Digital Sandbox

        KCultivator Q&A: Jeff Shackelford loves livable KC, dreams of mopeds, relaxation in Hawaii

        By Tommy Felts | December 27, 2018

        Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by WeWork Corrigan Station, a modern twist on Kansas City office space. Untapped potential and a community support system unmatched by most metropolitan cities amplify Jeff Shackelford’s ambition and maximize his…

        Hayley Besheer, MADI Apparel

        MADI Apparel founder: ‘It’s not just underwear, it’s dignity’

        By Tommy Felts | December 21, 2018

        Hayley Besheer relocated her apparel company’s headquarters from Florida to Kansas City after discovering a vibrant entrepreneurial ecosystem and curious customer base, the founder of MADI Apparel said. “Here [in KC] it feels more like [customers can] come into our space and can learn about the mission and [in Florida] everything was sold on online,”…

        2018 Startups to Watch

        Year-end roundup: Checking in with Startland’s 2018 Startups to Watch

        By Tommy Felts | December 21, 2018

        It was a year of refinement, said Chris Goode, as well as a time to rejoice amid highs and lows at Ruby Jean’s Juicery. Startland checked in with the founder, along with his fellow 2018 Startups to Watch companies, to see if the past 12 months unfolded as predicted. While working to expand Ruby Jean’s…

        American Voter App

        American Voter App gives power, political sway back to the people, founders say

        By Tommy Felts | December 20, 2018

        Gamifying the political process could score a more engaged voting public, said Dan Prince, co-founder of the American Voter App, explaining the still-developing technology would be the first to put the power of the ballot box conveniently into users’ smartphones, he said. “We all realize our obligation to be informed and educated and vote on…