Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        New Kauffman indicators point to more fertile ground for startups on Missouri side of state line

        By Tommy Felts | February 22, 2019

        A new analysis of early-stage entrepreneurship over the past 20 years indicates a more welcoming environment for fostering startups has developed in the Show Me State. In a state-by-state breakdown released Thursday by the Ewing Marion Kauffman Foundation, Missouri outperformed Kansas across the board. Overall, Missouri’s scores showed climbing measures of entrepreneurship, while Kansas saw…

        Brandon O’Dell, Friend That Cooks

        Friend That Cooks in-home personal chefs bake healthful cooking into families’ diets

        By Tommy Felts | February 21, 2019

        Champagne wishes and caviar dreams be damned, Brandon O’Dell quipped. Personal chefs are no longer a luxurious perk of the nation’s one-percent — all thanks to Kansas City-served startup Friend That Cooks. And as the market grows, so too does the repertoire of chefs at O’Dell’s startup, a weekly in-home meal prep service now operating…

        Spicy Broccoli and Chicken Stir-Fry with Jasmine Rice, Happy Food Co.

        Happy Food Co. modifies meal kit options to fit paleo, keto, Whole 30, vegan lifestyles

        By Tommy Felts | February 21, 2019

        If a company wants to create change, its leaders have to be unafraid of emerging trends, Jen Trompeter said as Happy Food Co. serves up a strategy that could help the company cook up new business with modified meal kits. “People are doing keto or they’re doing Whole 30,” Trompeter, said. “We have some [meal…

        Meg Tomlinson, Nick Wehrle and Greg Blome, Omega Power Creamer

        Omega Power Creamer founders turn keto craze into a million-dollar idea

        By Tommy Felts | February 21, 2019

        If it weren’t for the failure of a St. Louis tech startup where two friends found themselves working after college, their Kansas City-headquartered company might not exist today, pondered Greg Blome. “It kind of fell through and we were looking at [our idea] … we were trying for a long time to figure out a…