Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
KC Rising update: Kansas City falling short in economic race with peer markets
Bill Gautreaux sounded the alarm with a mixed refrain meant as a KC Rising call to action: “We’re good, but we’re not good enough.” Throughout a recent KC Rising update on the region’s economic growth, Gautreaux and other KC Rising leaders championed Kansas City’s efforts to move the needle, while also lamenting the slow speed…
Startup advocates rally, demand KCMO invest more of its $1.73B budget in entrepreneurs
If Kansas City leaders want to build a stronger community, they should start by supporting early stage entrepreneurs, said Lesa Mitchell. “I’m simply here to say — we’re not spending enough money … and we need to look at it,” Mitchell, managing director of Techstars Kansas City, told KCMO city council members Saturday during a public…
Edison Spaces selects two startups for its inaugural Jumpstart office space giveaway
The first fruit to bare in an effort of ecosystem elevation, two Kansas City startups have received a jumpstart — courtesy of Edison Spaces, the flexible office space provider announced Friday. “Ultimately, we know the challenges entrepreneurs face when starting a business, because we ourselves faced these challenges,” said Matt Druten, Edison Spaces CEO. A barrier…


