Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
With new partner, Firebrand ramps up ‘founder-focused’ culture, aims to double fund
Firebrand Ventures is the right culture fit at the right time, said serial entrepreneur Ryan Merket. Joining the Kansas City-based venture firm as a partner alongside John Fein, Merket brings a wealth of experience from his time at Facebook, Reddit and Amazon, as well as five years as an angel investor, he said. “Looking at…
No Coast winners: Two rapidly growing KC tech startups championed
Tech leadership and innovation know No Coast, said Ryan Weber Friday night as the KC Tech Council revealed its inaugural award show honorees. Beneath the glittering chandeliers of the Abbott luxury event space — and surrounded by elaborate set pieces and balloon art — Weber and the KC Tech Council team announced winners in four No…
DEG execs reflect on $100M+ exit: Join an armada before success puts a target on your back
Riding into battle solo won’t help a company win the war that is business, Neal Sharma told a crowd of ACG Kansas City members gathered to hear details behind the exit of homegrown marketing giant DEG. “One of the things we realized three years ago — about DEG — is it was a completely successful, self…
KC Outpost at SXSW: LaunchKC sparking interest in Kansas City-fueled Next-Gen tech talk
LaunchKC has landed in Austin for SXSW and is planting a flag in the ground for Kansas City this weekend, said Drew Solomon. Set for Sunday at the popular bar Maggie Mae’s in Austin, KC Outpost returns with presentations featuring expert speakers from Virgin Hyperloop One, Garmin, FishTech Group, Mastercard and other high-profile organizations, said…


