Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
With final flourishes under way, Plexpod River Market opening expected within weeks
Plexpod River Market might be weeks away from opening, but the coworking community’s new location on the KC Streetcar line already is sparking interest among startups, said Gerald Smith. “Magic happens when these entrepreneurs have a platform where they can connect — that’s where sparks fly,” said Smith, co-founder of Plexpod. “The more we can…
How ‘compassion fatigue’ led a TV journalist to bring Healium VR therapy to market
Distress calls poured over the newsroom scanner near Sarah Hill’s desk, day in and day out for 20 years. Each one seemingly growing darker than the last, she recalled. “I was a television journalist. … You have to cover a lot of trauma and a lot of really bad stuff,” said Hill, founder of Healium…
Community rallies behind Chris Goode after ‘violating’ overnight Ruby Jean’s break-in
Chris Goode isn’t angry, the Ruby Jean’s founder said after an overnight break-in left shattered glass and an empty cash register at his juicery and kitchen on Troost. “When trials come, maintain the faith and just keeping pressing forward,” Goode said. “People responded to that message pretty quickly. We know that the business is supported…
Butter to eSports: Sprint Accelerator draws new class of startups from coasts to Canada
Josh Green is used to navigating the streets of Brooklyn, hand delivering artisanal butters, chilled in the back of a pickup, he recalled. As founder of Brooklyn Buttery — which crafted a line of flavor-packed, sustainably sourced compound butters designed to bring a high end restaurant experience to home cooks — the entrepreneur’s growth has now…


