Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Just-launched retail hub gets first tenant, battling ‘blight of the heart’ on Troost corner
‘We are each other’s bootstraps’ Transforming a long-vacant building along Troost into a space for neighborhood small businesses is about empowering the entrepreneurs already living and working in the east side community, said Father Justin Mathews. The newly unveiled RS Impact Exchange — built within the renovated, 1920-built Baker Shoe Building at 3108-3116 Troost Ave.…
Hog Island to Parkville: Justus Drugstore owners docking new seafood concept in historic Parkville
The Parker Hollow builds on Chef Jonathan Justus’ mission to put small town Missouri on the menu PARKVILLE, Mo. — A bright yellow, nearly 150-year-old former Italian restaurant could become Kansas City’s go-to seafood destination with help from the world-renowned hometown culinary team behind Justus Drugstore and Black Dirt. Chef Jonathan Justus and his wife…
You can’t plan for this: ‘Mr K’ finalists wary of another ‘wrench into the face’ from Washington
An upended national political and economic climate has rippled down to Main Street, acknowledged leaders of this year’s Top 10 Small Businesses, bringing concerns about racism, DEI backlash, tariffs, and supply chain disruptions to Kansas City’s front door. “We’ve had people come into the shop and harass our employees, our customers,” explained Dulcinea Herrera —…
Hyde Park coffee space reopens with family vibe fitting historic neighborhood’s roots, owners say
A newly opened neighborhood coffee shop in Hyde Park hopes to bring a fresh, family-friendly vibe to Kansas City’s bustling coffee scene, its owners said. “We created 1888 Coffee to be something different — not just another café, but a welcoming hub for our community,” said Christine Kehoe, co-owner and operator of 1888 Coffee with…


