Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Inspiration took him to a dark space; why ‘Macbeth KC’ creator wants to trap audiences in a world with no heroes
An immersive experience set in a post-apocalyptic world — the brainchild of Kansas City artist and designer Keyon Monte — transforms an iconic Shakespearean tragedy into a warped, high-fashion human drama staged within a downtown coworking space. “Macbeth KC” removes the polish and distance often seen in adaptations of William Shakespeare’s works, said Monte, describing…
Game on: Kauffman adds 37 nonprofits to its just-funded roster, building impact capacity ahead of World Cup
Efforts to boost economic mobility across Kansas City and beyond needn’t follow a well-worn playbook, Kauffman Foundation officials said, announcing a range of newly funded initiatives — from grassroots entrepreneurial training to World Cup-focused public-private partnerships to capital access expansion. The influential philanthropic organization announced this week it awarded $8.5 million in grants to 37…
Fund Me, KC: Portrayals XR crowdfunds next step in building its immersive healing space
Startland News is continuing its long-running “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses or lend a helping hand to others. This is an opportunity for business owners and innovators — like Tricia Keightley and her immersive healing platform — to share their crowdfunding stories and potentially gain backing from…
Entrepreneur turns to Missouri elderberries to unlock treatment alternative, wellness brand
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. ST. LOUIS — As a mother frustrated by years of…


