Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
How this Top 10 small biz says ScaleUP! KC kept her company on the right path amid growth spurts
Entrepreneurs tout business program’s impact as it hits 10-year mark Over the course of a decade, ScaleUP! Kansas City not only has helped develop a foundation of success for dozens of companies; the acclaimed initiative built a legion of champions from within 14 cohorts of growth-minded small business owners. “There’s no other program like it,”…
Small Biz to Watch: El Café Cubano brews rich simplicity inspired by ancestors’ appetite for the American dream
Editor’s note: Startland News is showcasing five Kansas City small businesses this week through the newsroom’s first-ever Small Biz to Watch series, presented by Bank of America. The following highlights one of the 2025 honorees, curated by editors from Kansas City’s wide array of hard-working entrepreneurs and business owners. Selection criteria is based on factors…
Small Biz to Watch: Matchless Cabinet throws ‘BBQ nerds’ onto national spotlight’s grill
Editor’s note: Startland News is showcasing five Kansas City small businesses this week through the newsroom’s first-ever Small Biz to Watch series, presented by Bank of America. The following highlights one of the 2025 honorees, curated by editors from Kansas City’s wide array of hard-working entrepreneurs and business owners. Selection criteria is based on factors…
KC-built creator marketplace expands to connect small businesses to influencers of all sizes
When Wes Elder and Caleb Vetter launched CreatorSpace more than a year ago, they set out to carve their own path through the blended world of entertainment and technology, Elder shared. Now their startup — what they bill as the world’s first creator marketplace — is taking a new turn. The co-founders plan to release…


