Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Why a KC real estate icon is letting urban artists spray paint his high-profile Plaza building (again)
A massive, five-story mural project launched on the Country Club Plaza in late 2020 will grow even bigger over the next week, painting the potential for more representation in an otherwise traditional — and earth tone — Kansas City shopping district and neighborhood. “It adds a lot of conversation and excitement — and it shows an opportunity…
Pipeline pilots new ‘Pathway’ cohort to boost womxn, minority, rural founders into scaling position
Editor’s note: Pipeline Entrepreneurs, a network and fellowship of high-performing entrepreneurs in the Midwest, is a community partner and financial supporter of Startland News. A new fellowship program designed exclusively for underserved entrepreneurs is expected to help better prepare founders who identify as womxn, minority, or are leading a business in a rural community to…
Exclusive listen: Coffee entrepreneur, bandmates tease new music, how they find harmony between notes
Golden Groves was ready to pour its music for audiences in 2020, but when stages across the world — including Boulevardia in Kansas City — went dark, members of the local indie rock band refined their flavor. “Our collective history is with jazz and rock in roll, but we each bring in our own unique musical…


