Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Chatbots to wedding insurance: Meet the four premium InsurTech startups selected for KC’s bcp tech accelerator
Four of the industry’s most-promising seed stage startups — an international mix of insurtech solutions — are expected to be the beneficiaries of Kansas City’s extensive insurance expertise, explained Nathan Kurtz, announcing the second cohort of the LaunchKC-backed bcp tech InsurTech accelerator. “We are very insurance focused,” said Kurtz, COO of Brush Creek Partners (bcp). “And there’s…
Edna Martinson notches another big win for Boddle, earning $100K from Google for Startups fund
The second cohort of a Google for Startups program focused on high potential ventures from Black entrepreneurs features a high-profile founder who built her company in Kansas City before relocating to Tulsa in 2020. The Black Founders Fund announced the selection of Edna Martinson, co-founder of Boddle Learning, Tuesday in a rollout of the 50…
WATCH: Startland News Reports – Kansas City VC-Backed Companies
Join Startland News for another edition of Startland News Reports as findings from its 2021 Kansas City VC-Backed Companies Report — a collaboration between UMKC’s Tech Venture Studio and Startland News — inform candid conversations with Kansas City-based startup founders and venture capital experts.


