Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
SnapIT scores lucrative government contract with $50B ceiling in emerging tech space
An Overland Park IT firm’s selection to deliver technology solutions to federal agencies is the latest evolution of the Johnson County business, which has seen rapid growth over the past three years as it expanded its focus. SnapIT Solutions, a high-tech services and tech training firm headquartered in Johnson County, was tapped for the second…
Just another day in Paradise (EDU): Urban nursery turns soil to nurture STEAM students
When learners dig into the Paradise Garden Club STEAM program, they unearth non-traditional learning opportunities in a classroom cased in chlorophyll. “It starts on a very base level — using your hands to work with raw soil,” said Jessica Teliczan, owner and operator of Crossroads-planted Paradise Garden Club, teasing the newly launched effort — formally branded…
Tech meets Amish craftsmanship for a ‘matchless’ DIY home experience dealt by this KC engineer
From Kansas City-coded Stackify to his dream job at Microsoft, working in tech is a labor of love for Jason Taylor. But it couldn’t keep him from hanging a side hustle. “I’ve always been a do-it-yourself project type of person,” Taylor said, noting numerous remodeling projects he and his wife, Lindsay, have taken on over…
It’s a ‘movement, not just a moment’; H&R Block audits impact of Black excellence, businesses
Reading is among the best way to learn about Black history, said Willa Robinson, the founder and owner of Willa’s Books & Vinyl. “I’m grateful to be able to educate people about what’s going on in the Black community through books. There’s so much history on what we have experienced, what we have accomplished,” said…


