Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Aquila, Brett, Titus and Chantelle Jackson, KC Laser Co.

        I can do that (better): How a home laser engraver burned a handcrafted apparel line — now sewn across KC — into reality 

        By Tommy Felts | February 26, 2022

        Family man Brett Jackson wears his evolution as a serial entrepreneur as proudly as the Kansas City-love engraved on his line of custom leatherwork, hats and apparel, he said.  “The desire to continue to create propelled me into wanting to create physical items and tangible things,” said Jackson, a nationally recognized graphic designer and video…

        Steve Cyrus, FirePoint Innovations Center, Wichita State University

        Deploying tech to today’s American warfighter: FirePoint taps startup space to help modernize military

        By Tommy Felts | February 26, 2022

        Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. Modern…

        Members of the Engenious Team: Nathan Asinger, Nick Fowler, Chris Justice, Trevor Lytle, Brendan McGeehan, and Tyler Kodanaz

        Two Kansas companies engineer tool to vaporize hard-to-reach tumors with microwave tech

        By Tommy Felts | February 26, 2022

        A Prairie Village product design firm is helping a nearby Kansas startup advance groundbreaking medical technology to treat previously-inoperable cancer tumors with minimally-invasive surgery. “Most of us have been affected by cancer through family, friends or our own experience, and we are delighted to help Precision Microwave create better tools to fight cancer,” said Chris…

        Nia Richardson, KC Bizcare, and Emma Willis, Venture Noire

        They want to create a SXSW-style festival in KC, but City of Entrepreneurs’ plans for Black founders dig even deeper

        By Tommy Felts | February 24, 2022

        Activation is just the beginning for organizers of a new, high-profile partnership that aims to boost Black business owners — starting in Kansas City — via programming, resources, major events and a soon-to-be announced accelerator. Entrepreneurs, investors and local politicians gathered Wednesday to celebrate the soft launch of City of Entrepreneurs — a new initiative that…