Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Entrepreneurs say DoorDash accelerator delivered, prepping their small businesses for tall orders ahead 

        By Tommy Felts | July 31, 2025

        Ten graduates of DoorDash’s 12-week Midwest accelerator gathered Wednesday to celebrate successes from the program, along with lessons they say will last longer than the $5,000 grants each entrepreneur received. “Running a small business is tough work, and it meant so much to receive support from DoorDash and my home of Kansas City,” said Tanyech…

        KCK party store’s sales plummet because of ICE fears; It’s not the only business slowed by the crackdown

        By Tommy Felts | July 30, 2025

        Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. President Donald Trump’s immigration crackdown has many recent immigrants terrified, hunkering down and holding onto their money; That new fear and…

        Couple injects $1M ‘financial good’ from RxSS exit to startup special needs initiative; they hope it’s a blueprint for KC

        By Tommy Felts | July 30, 2025

        Michael and Brandy Rea built and successfully exited one of Kansas City’s fastest-growing health tech companies. Now the Rx Savings Solutions founders share a new prescription for impact: creating inclusive housing for adults with disabilities. Shifting from entrepreneurship to philanthropy, the Michael and Brandy Rea Family Foundation contributed a $1 million lead gift to support…

        How this reality TV show helps competing entrepreneurs find their people — not just adversaries

        By Tommy Felts | July 29, 2025

        It’s five days, 14-hour workdays, and one intense experience aimed at helping entrepreneurs sharpen their businesses. The setup for The Blox — a startup-focused reality TV competition and bootcamp — is crafted to immerse builders in the rigors of real-world business, said Weston Bergmann. Season 17 of the live-in competition show launched in June, emphasizing…