Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
This North Kansas City hub will be base camp for GEWKC 2022; Deadline for event applications nears
KCSourceLink announced this week that Global Entrepreneurship Week-Kansas City, the metro’s largest celebration of entrepreneurship, has a new base camp for its 15th year. The Nov. 14-20 weeklong event series is setting its main events at iWerx in North Kansas City. Popular nearby businesses like Restless Spirits, Cinder Block Brewery and Chicken N Pickle will…
Alone or in the club: Virtual jukebox app spins back after laying new tracks as a social experience
Former music promoter Adell Hendon said he knew he couldn’t keep the turnup going forever on his own. Now the Kansas City native is helping other people party even longer with his socially-interactive virtual jukebox app — YouSpin. “I used to throw a lot of parties with DJs and even independent artists — a lot…
Nightlife app enhances its flavor with Westport Bars, KC brewing company partnerships
A strategic partnership with Westport Bars is going to do more than drive partygoers to the UpDown Nightlife app, Joshua Lewis said; it will give the startup data needed to scale its platform nationwide. “Through this partnership, we’re going to be able to really build out our business model,” said Lewis, the founder and CEO…
Big wins up the odds: KC’s standing among Midwest peer cities rises in new M25 ranking
Headline-grabbing success stories and newly boosted state funding for startup support are a powerful combination, said Victor Gutwein, detailing Kansas City’s higher 2022 spot on M25’s annual ranking of Midwest startup cities. Kansas City rose to No. 11 of 59 in the deep dive report — which explores how micro-environments in the Midwest are performing…


