Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Attic with global ambitions: Luxury brand builds from humble origins to Material Opulence

        By Tommy Felts | August 19, 2025

        Renauld Shelton II sees power stitched into the seams of fashion, the Kansas City designer said, detailing the dynamic pairing of apparel and pride that grounds his luxury clothing brand. “It’s a confidence builder. When you look good, you feel good,” said Shelton, founder and CEO of Material Opulence. “It sets you up for success.”…

        Startup Crawl returns Sept. 19, marking Startland’s 10-year anniversary with KC innovation focus

        By Tommy Felts | August 19, 2025

        Kansas City’s largest startup open house is back this fall — celebrating a decade of innovation alongside emerging builders and newsmakers. Set for Sept.19 and organized by Startland News, Startup Crawl will mark the newsroom’s 10-year anniversary with a high-energy showcase of the city’s entrepreneurial community. The event, presented by the Ewing Marion Kauffman Foundation,…

        How reactivating history can drive economic growth more sustainably than a new build

        By Tommy Felts | August 18, 2025

        Editor’s note: The following is part of an ongoing feature series exploring impacts of initiatives within the Economic Development Corporation of Kansas City through a paid partnership with EDCKC. Hotel owners wanted charm that can’t be built in today’s economy; Kansas City history booked them the bones to do it A one-of-a-kind, limestone-clad building at 906…

        Meet 20 entrepreneurs primed to scale their ventures through KC program’s 15th cohort

        By Tommy Felts | August 18, 2025

        Transformational opportunities await growth-minded entrepreneurs from across Kansas City’s wide range of industries, said Jill Hathaway, noting business leaders from sports tech to roofing, brewing to nutrition counseling, can scale with the right coaching, perspective and connections. ScaleUP! Kansas City on Monday announced its 15th cohort of 20 local companies looking to create new jobs,…