Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Global flavors layer together as 200+ chefs serve up their best dishes for KC Restaurant Week
Kansas City Restaurant Week serves as a sampler for curious diners to satisfy their taste buds with an array of delightful dishes — and chefs from more than 200 local eateries showing off their culinary creativity and most visual see-food specialties, said Andrew Fontes. “It’s a great opportunity to go outside your comfort zone and…
‘Superstars’ opens the door to KC Chamber, making room for small biz, startups: Apply through Feb. 1
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. Recognized as a Small Business Superstar twice in the program’s first two years, More Than a Meal earned a sense of validation from the Chamber’s initiative for…
Four KC-area startups tapped for custom accelerator targeting diverse range of Kansas entrepreneurs
Only a handful of Kansas City startups — three of which hail from Johnson County — are among 21 companies selected for a Wichita-based accelerator designed for growth-minded startups in the thick of their product-market fit and customer-acquisition journeys. The NXTSTAGE Customer Traction Cohort is designed to help early-stage companies break through barriers to generate revenue…
Just funded: Digital Sandbox KC ‘fuels innovation’ for five emerging tech startups
Scaling past the proof-of-concept stage is key for young startups, so making them fundable by the time their product is built can mean the difference between success and stagnation, said Jill Meyer, announcing the latest round of companies backed by Digital Sandbox KC. The five startups receiving up to $20,000 each include ventures focused on…


