Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
How this reality TV star is using his platform to help tech students start life-changing careers without heavy debt
Nehemiah Clark stands at the crossroads of reality TV and inclusive tech education. As a former cast member on MTV’s “The Real World: Austin” and a frequent competitor on the Paramount+ “The Challenge” series, Clark leverages his audience to further the mission of SnapIT Solutions, he shared. “On [‘The Challenge’], I’ve talked about what I…
How Charlie Hustle’s wholesale expansion, collegiate licensing is growing its brand beyond the KC Heart
Chase McAnulty is on a mission to build Charlie Hustle into a national brand, he shared, without losing the company’s roots in Kansas City. “We’ve really driven the narrative that not only celebrates culture, but civic pride. It’s a challenge to go to these other markets and give them their version of the KC Heart,…
Two UMKC-linked research teams earn Comeback KC Ventures funding for COVID innovations
Two research teams tied to the University of Missouri-Kansas City have received proof-of-concept funding support through Comeback KC Ventures and will take the next step toward bringing their innovations from the university lab to market to solve problems related to the COVID-19 pandemic, the funding program announced. Funds from Comeback KC Ventures focus on the…
She sends food to the dinner table, instead of the trash can; how one social venture is saving family mealtime with would-be waste
A Kansas City nonprofit’s innovative approach is reducing food waste, fighting food insecurity, and restoring family mealtime. Pete’s Garden, founded in 2019 by Tamara Weber, partners with caterers, restaurants, and food service organizations to save unserved, prepared food that would otherwise be thrown out. Weber and a team of volunteers portion and package that food…


