Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
The Nelle — a ‘third space’ for women and LGBTQ+ creatives — closing its doors Jan. 31
Lauren Saks Merriman is proud of The Nelle HQ’s two years in the Crossroads Arts District, she said, recalling its impact as a genuine environment for empowered thought, inclusion and connection. “We set out to offer a safe space for inspiration and community,” said Merriman, founder of The Nelle. “And that’s exactly what we’ve accomplished.” …
What’s in a name? KC filmmakers’ documentary short finds ‘Black joy,’ Sundance premiere in reclaiming a family name
Names hold a person’s legacy and connect them to their past. Names are individualistic while also a representation of family units. Names are the first thing people own in the world, said Kansas City filmmakers Sharon Liese and Catherine Hoffman. The duo came together to tell the complicated, yet joyous, story of the Parker family.…
SnapIT’s founder builds tech company’s mission overseas while growing talent pool in Kansas
Employers across the globe need access to tech talent as demand for skilled IT workers surges, said Neelima Parasker, noting her Overland Park-based firm writes critical coding for the solution. “What we provide is unique in the sense that we are producing tech talent the fastest through microcredentials,” said Parasker, the founder and CEO of…


