Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Chat GPT isn’t an AI superhero, founder says, but with the right context this new tech can save the day for businesses
An emerging Kansas City entrepreneur hopes to train businesses on how they can harness the power of Chat GPT to gain a competitive advantage, he said. Learning how to effectively utilize Chat GPT — an artificial intelligence chatbot developed by OpenAI and recently introduced into the market — can benefit all companies by streamlining operations…
KC’s sports business icons joining the roster for Junior Achievement Hall of Fame
A Super Bowl win and the NFL Draft turned Kansas City into a sports haven, said Megan Sturges Stanfield, so it’s only fitting that the latest laureates to join Junior Achievement’s Business Hall of Fame reflect not only a passion for athleticism and their hometown — but translating opportunity into entrepreneurial success. Among the new…
Wave of anti-trans bills in Midwest could turn founders (and their businesses) into political refugees fleeing MO, KS
At 50, Suzanne Wheeler never imagined her government would propose legislation to take her health care away, she shared. In April, Missouri Attorney General Andrew Bailey announced a plan to issue emergency rules on transgender care. The regulations would make Missouri the first state to severely restrict transgender care for adults, in addition to children.…
Wild Way gets its big fika break: KC’s perkiest coffee camper parks a starring role on Peacock series
Seeing her coffee camper featured on the Peacock series “The Gentle Art of Swedish Death Cleaning” is a wild and surreal experience, Wild Way Coffee owner Christine Clutton shared. On top of offering a caffeine boost for the production crew of the series — which debuted at the end of April on NBC’s streaming platform…


