Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        MADE MOBB co-founder wins top award from his community, aims to inspire Island kids (and leave a legacy for his own)

        By Tommy Felts | October 3, 2023

        Mark Launiu always felt a bit like an outsider, he said. While the serial entrepreneur now leads KC’s iconic streetwear brand MADE MOBB, Launiu grew up humbly as an immigrant within a small community in South Kansas City. So his recent honor as Samoan Business/Entrepreneur Award of the Year was a pleasant surprise, he said.…

        Five startups are getting a tech boost with the latest round of Digital Sandbox KC funding

        By Tommy Felts | October 3, 2023

        The caliber of founders leading the latest startups funded by Digital Sandbox KC is truly exceptional, said Jill Meyer, describing a third-quarter cohort that includes a Pipeline Pathfinder member, a KC Chamber Small Business of the Year finalist, and the former CEO of the KC Tech Council. “Their industry experience and dedication are the cornerstones…

        Mayor appoints city’s first Small Business Task Force as investment in KC entrepreneurs

        By Tommy Felts | October 3, 2023

        Small businesses have the potential to thrive in Kansas City in ways unlike other metros across the country, said Christine Lau, highlighting how the city’s unique spirit will play a role in a newly created Small Business Task Force for KCMO. “We have a grit and tenacity that I haven’t seen anywhere else,” said Lau,…

        Taylor Swift vs NFL Draft: Who scored the most touchdowns for KC in this epic economic showdown

        By Tommy Felts | September 30, 2023

        Editor’s note: The following economic analysis was provided by the Economic Development Corporation of Kansas City, Missouri (EDCKC). The opinions expressed in this commentary are the author’s alone. Kansas City, Missouri, has recently been the epicenter of two gargantuan events: Taylor Swift’s Eras concerts and the NFL Draft. Both events have left significant economic imprints…