Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        A comfy sweatshirt when the world is on fire? It’s just the start for this mental health advocate-turned-entrepreneur

        By Tommy Felts | October 26, 2023

        Clever Babes founder Hannah Milks is passionate about building community around mental health and self care in Kansas City, she shared. The Liberty native is using her knowledge of design and somatics — plus her lived experience tending to herself through various mental health stages — to help other people care for themselves and connect…

        This gumbo hits The Spot: How Prospect KC’s own students cooked up a prize-winning competition entry

        By Tommy Felts | October 26, 2023

        Gumbo Fest brought two victories for Chef Shanita McAfee-Bryant and the Prospect KC. Not only did the weekend event earlier this month raise money to support the Prospect KC’s mission — empowering individuals and communities through increased food access, nutrition education and culinary job training — the Prospect KC’s culinary students also took home the…

        Money in the tank: Health tech startup lands Pure Pitch Rally’s biggest catch of the day

        By Tommy Felts | October 24, 2023

        The support of Kansas City’s entrepreneurial community — and the “land sharks” at this year’s Pure Pitch Rally — means the world to MedCurate founder and CEO Ashley McClellan, she shared. “They have just wrapped their arms around me as I’ve transitioned from corporate America to the entrepreneurship space,” she continued. “I’m very grateful for…

        KC officially earns title of ‘Tech Hub,’ opening door to massive federal grant funding

        By Tommy Felts | October 24, 2023

        The federal government’s designation of Kansas City as one of 31 U.S. Tech Hubs is expected to further cement the region’s reputation as a leader in vaccine development and biotechnology, said Quinton Lucas, as well as open access to newly launched federal funding opportunities. “The wins keep coming for Kansas City,” said Lucas, mayor of…