Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Anchor Island pours into coffee shop’s potential with unique investment round

        By Tommy Felts | December 19, 2023

        A crowd-funded investment opportunity through HoneyComb Credit would allow customers to help a Troost Avenue coffee shop enhance its kitchen equipment and expand the Anchor Island Coffee brand’s popular menu. Franchising and a liquor license could also be on the horizon. “We need support for the vision that we have, the product we serve, and…

        Health tech entrepreneur opening spa on the Plaza; Here’s how its ‘accessible luxury’ comes served with collaboration

        By Tommy Felts | December 19, 2023

        After 20 years as a hospital executive, Ashley McClellan has a new way to help people on their wellness journey, the budding Kansas City serial entrepreneur shared. In January, McClellan and her husband, Brett, plan to open Sojourn Spa in the Cascade Hotel on the Country Club Plaza. “From my perspective, we want our guests…

        Ingredients in your burrito bowl could be grown by agbots; Chipotle’s $50M venture fund wraps investment in Kansas robotics startup

        By Tommy Felts | December 19, 2023

        Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro.  A minority investment from Chipotle Mexican Grill’s $50 million Cultivate Next venture fund is expected to help bring a Kansas tech company’s autonomous weeding robots into the fold as the…

        New news: This KC shop makes the sold-out hats for Kelces’ popular podcast; now you can find even more merch in store

        By Tommy Felts | December 16, 2023

        Sandlot Goods is taking its new retail space in Leawood to new heights, shared Garret Prather, announcing an in-store exclusive: a partnership that allows Sandlot to locally carry gear from Travis and Jason Kelce’s New Heights podcast in its shop. Just in time for the last-minute holiday rush, the opportunity offers the perfect gifts for…