Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Aussie tech company with KC HQ closes $112M round to scale its global expansion, AI innovation
As global technology company SafetyCulture closes another massive funding round, Kansas City — its largest market and biggest opportunity — stands primed for continued investment at the firm’s U.S. headquarters in the Crossroads Arts District. SafetyCulture on Tuesday announced a $112 million round — which values the Sydney, Australia-based workforce operations company at $1.7 billion —…
K-State 105 entrepreneurship project advances economic growth in Douglas County
Editor’s note: The following story was originally published by K-State News. MANHATTAN, Kansas — A K-State 105 project is boosting economic growth in Douglas County by building an entrepreneurship ecosystem. Project organizers say the effort The network of aspiring entrepreneurs and established businesses could add 1,300 technology and 300 non-tech, high-paying jobs to Douglas County…
How a military mom’s hobby blossomed into a flower business in rural NW Missouri
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. ROCK PORT, Missouri — Mandy Herron turned two acres…
Tough Chiefs loss propels Kansas City artist to launch winning business
Editor’s note: The following story was originally published by AltCap, an ally to underestimated entrepreneurs that offers financing to businesses and communities that traditional lenders do not serve. The Kansas City Chiefs came up one win short of entering the Super Bowl when they lost by a field goal to the Cincinnati Bengals in January…


