Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Biden-Harris official tours KC BioHub; region prepares to reapply for federal Tech Hubs funding
A visit from a top federal economic development leader early this month offered regional leaders an opportunity to showcase and build upon Kansas City’s strategy to increase domestic production of life-saving vaccines within the footprint of the newly established KC BioHub. Maryam Janani-Flores, chief of staff for the U.S. Department of Commerce’s Economic Development Administration…
Family-owned US Toy sells to Chicago-based novelty retailer; new owner pledges continued innovation
The strategic acquisition of a 70-year-old Grandview company that has become a household name for its novelty toys is expected to fuel its new owner’s ability to meet the evolving needs of modern-day customers. Chicago-based Windy City Novelties, Inc. announced the deal with US Toy this week, though financial details were not disclosed. Founded in…
Financier of the Year: Worlds’ biggest financial leaders applaud C2FO for job-creating capital access
C2FO would’ve been profitable in the US alone, CEO says; how solving for global needs made it an even stronger fintech leader The impact of one Kansas City-built fintech company is being felt far beyond the borders of the U.S., said Sandy Kemper, detailing how C2FO’s strategy to go global is creating hundreds of thousands…
Nelson-Atkins plans $170M new expansion, with an international contest to design ‘a museum for all’
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. The Nelson-Atkins Museum of Art is launching an ambitious expansion project that will transform its Midtown campus with a dynamic, open…


