Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
These KC nonprofits showed resiliency; their reward: $200K grants from Bank of America
Bank of America this fall continued the 20-year run for its Neighborhood Builder grants program, awarding two Kansas City nonprofits with $200,000 grants and access to exclusive leadership training resources and a national network of nonprofit peers. The 2024 honorees are Kansas City Girls Preparatory Academy and Cultivate Kansas City — tapped for their work…
This entrepreneur jams Special Olympics advocacy (and a little chicory) into his Missouri storefront
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. EDINA, Missouri — Jared Niemeyer started making homemade jam to…
How a crowdfunding site is adding extra cheddar to Buffalo State Pizza’s relocation plans
Confidence is already in the box for Buffalo State Pizza Co.’s owners as they look to everyday investors to help their business complete and grow into a new space near downtown Overland Park, they said. The duo — Philippe Lechevin and Steve Robson — launched a campaign this fall on the crowdfunding site Honeycomb Credit…
Photos: ARtechBBQ party gets the beer cheese flowing with a salted pretzel tech twist
Sweater weather returned Friday night alongside Kansas City’s premiere after-hours celebration of tech, and ARtechBBQ organizer Greg Kratofil couldn’t have been happier, he said. “How about this being back in the fall?” Kratofil asked a crowd of well-fed revelers at the party within the party on the grounds of the Kansas Speedway. ARtechBBQ — now…


