Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Meet KC’s Cisco Smart City leaders

        By Tommy Felts | August 7, 2015

        Kansas City Mayor Sly James announced on Friday 11 people to serve on the city’s Smart City Advisory Board. With a mixture of corporate, non-profit and civic experience, the board will manage and guide policies for Kansas City’s public-private Smart City project. Announced in the summer of 2014, the project will turn downtown into a…

        RiskGenius Chris Cheatham

        ClaimKit’s Cheatham: listening scored big business

        By Tommy Felts | August 6, 2015

        Adaptability is a cornerstone of launching a successful business. Without that — and a willingness to listen — ClaimKit CEO Chris Cheatham said he would’ve been pursuing a much smaller market with his company’s tech product. ClaimKit, which created a document management system for insurance claims professionals, recently pivoted its model to create a collaborative…

        Some like it hot: KC named top startup town

        By Tommy Felts | August 6, 2015

        You’re hot, Kansas City, and it’s not just your sweltering summer heat. Entrepreneur Magazine recently named Kansas City — Mo. and Kan. — as one of nine “hot startup cities” that are outside of San Francisco and New York City. Although Kansas City is also known for its tech prowess, the magazine largely noted the…

        U.S. SourceLink names new director

        By Tommy Felts | August 6, 2015

        If you’re trying to visit the 1Week KC story, click here. Sorry for the inconvenience!  U.S. SourceLink welcomed a familiar face as its new leader. U.S. SourceLink, a nationwide resource network for entrepreneurs, announced Thursday that it hired Rob Williams as its director. U.S. SourceLink is the parent organization of KCSourceLink, a group that provides…