Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Events Preview: Second Fridays, weekend coding events

        By Tommy Felts | January 7, 2016

        There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Second Fridays When: Friday, January 8 @ 4:30 pm – 7:30 pm Where: Village Square Coworking Studio Second Fridays is simply a…

        Top 10 Kansas City startups to watch in 2016

        By Tommy Felts | January 6, 2016

        Kansas City is home to countless startups. But what early-stage ventures are the most promising and worth a closer look? As we entered 2016, Startland News evaluated the area’s top startups based on the strength of their team, current traction, disruptiveness and job growth potential. Below is a list of the top 10 area enterprises we’ve…

        The WTF Series: Augmented Reality

        By Tommy Felts | January 5, 2016

        On a daily basis, Ben Kittrell translates the jargon-filled world of technology for clients of his tech consultancy. The Words that Frustrate (WTF) series aims to offer readers some clarity in an industry dominated by techies’ confusing argot. Thanks to the Oculus Rift device, you probably heard last year’s buzz on virtual reality. The device,…

        ShotTracker scores partnership with sports equipment giant Spalding

        By Tommy Felts | January 4, 2016

        Overland Park, Kan.-based startup ShotTracker will partner with Spalding, the largest basketball equipment supplier in the world, to debut the first multi-player basketball tracking technology. ShotTracker’s technology tracks real-time basketball performance statistics using data from chips embedded in a basketball, players’ shoes, and portable sensors placed around the court. Davyeon Ross, COO of ShotTracker, commented that their…