Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Conner Hazelrigg’s Sunshine Box lights up the dark in Haiti
Conner Hazelrigg, 23, never considered herself an entrepreneur. A few years ago, she was a student at William Jewell College, keeping herself busy playing tennis and basketball, and working towards a double major in physics and math. “I always wanted to do something with engineering and architecture — I loved science,” Hazelrigg said. “But I…
KC Crew Riverfront project casts Millenial net with sand volleyball, kickball
A new recreation sports complex is part of a series of developments along Berkley Riverfront Park that hope to attract more Millennials to downtown Kansas City. Kansas City-based rec sports league KC Crew has partnered with Port KC to open six sand volleyball courts and two kickball fields toward the east end of the park,…
What the Flokk? Startup to connect residents with area events
For Trey Rhedrick, the alarm sounds at 5 a.m. He rises before the sun to work at Black & Veatch as a chemical engineer project manager. When finished at 5 p.m., Rhedrick conducts a couple meetings for his other gig before heading home to snarf down dinner. For the next six to eight hours —…


