Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Amanda Signorelli, Techweek CEO

        Gratitude inspires study of Arabic, storytelling-mission for Techweek CEO

        By Tommy Felts | August 5, 2016

        Polished and poised, Amanda Signorelli is one part executive and two parts storyteller. As CEO of Techweek, Signorelli leads a team whose mission is to highlight and catalyze innovation hubs outside Silicon Valley. Much like Kansas City’s entrepreneurial ecosystem, Signorelli’s organization is trumpeting the message that a vibrant tech community isn’t exclusive to trendy, Bay…

        Events Preview: KC Coworking Week

        By Tommy Felts | August 4, 2016

        There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW KC Coworking Week When: KC Coworking Alliance Members Where: participating locations Aug 8-12 is the official KC Coworking Week! Free drop-in coworking…

        Rep. Kevin Yoder talks challenges with KC entrepreneurs

        By Tommy Felts | August 4, 2016

        U.S. House Rep. Kevin Yoder, R-Kansas, told a group of Kansas City entrepreneurs Thursday that he has their interests at heart when he heads back to Washington D.C. in September. Speaking at the Enterprise Center in Johnson County as part of Startup Day Across America, Yoder said that he aims to make sure entrepreneurs in…

        Ewing Marion Kauffman Foundation startup growth

        Kauffman Foundation: National startup activity (finally) on the rise

        By Tommy Felts | August 4, 2016

        National startup activity is on the rise, according to the Ewing Marion Kauffman Foundation. The foundation on Thursday released its most recent report on the state of early-stage business in the U.S., which found that new business creation — based on three equally-weighted factors — rose to an index of 0.38 in 2016. It’s the…