Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Darcy Howe

        KCRise fund lands $10M to kickoff startup investing

        By Tommy Felts | September 22, 2016

        Kansas City-area startups have a new, local fund to boost their investment rounds. The KCRise fund announced Thursday the closing of $10 million that will co-invest with institutional venture capital groups in early-stage companies based in the Kansas City area. Launched in February in conjunction with the KC Rising economic initiative, the fund was created…

        Tech leaders: KC is built to be a hub for driverless cars

        By Tommy Felts | September 22, 2016

        The Obama administration on Tuesday revealed a set of guidelines for automakers to ensure a safe, efficient rollout of self-driving vehicles in the United States. The rapid development of autonomous vehicle tech, according to the administration, makes it clear that its emergence into American’s everyday life is no longer a question of if — but…

        Parallels emerge between Midwest, Belfast entrepreneurs

        By Tommy Felts | September 21, 2016

        Belfast, Northern Ireland — Despite the some 4,000 miles between them, entrepreneurs in Northern Ireland and the Midwest have more in common than one may know. During a series of business and social gatherings with members of the Pipeline entrepreneurial fellowship program, Belfast entrepreneurs quickly learned how similar they are to those in America’s “flyover”…

        Olathe partnership bears fruit in latest Digital Sandbox cohort

        By Tommy Felts | September 21, 2016

        With the buzz of Techweek KC still in the air, Kansas City-based incubator Digital Sandbox reveals the four new startups in their program. Directed by Jeff Shackleford, Digital Sandbox invests up to $25,000 in area companies and provides proof-of-concept resources. Launching in 2013, the incubator has worked with over 300 entrepreneurs and early stage companies…