Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
PayIt lands ‘the Lou’ as a client for mobile payments
Government tech startup PayIt is working with the second-largest city in Missouri. The Kansas City-based company is now providing its mobile payment technology to the City of St. Louis, allowing its more than 300,000 residents to more easily pay property taxes via an app. Timing was apt for the partnership, as St. Louis’ property taxes…
Kauffman Foundation becomes key supporter of Startland News
I never thought I’d be here. Comfortable with a keyboard, coffee and notepad, I’ve always thought of myself solely as a journalist. After years writing about entrepreneurs, I never imaged that one day the strategies and struggles they shared would help me make sense of leading a new venture. Indeed, entrepreneurship is often glamorized. I’ll…
Kauffman Foundation announces winner of 1 in a Million contest
Kansas City’s reign atop the national 1 in a Million contest has ended. The Ewing Marion Kauffman Foundation announced Wednesday that Anchoraged-based Pandere Shoes won the contest, beating out one local finalist and winning $25,000 in the process. The Grooming Project was the sole Kansas City firm left in the competition, which challenges 1 Million…
Lawrence drone tech firm navigates obstacle course to win national contest
A Lawrence-based firm that designs sensors and flight controllers to help drones fly more safely recently snagged an international award for its tech. Founded in 2015, Aerotenna won first prize at the Unmanned Traffic Management Preliminary Drone Sense & Avoid technology competition, earning it $12,000 and valuable exposure to industry experts. Aerotenna CEO Dr. Zongbo…


