Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
KC Outpost, local charm lures hundreds of SXSW attendees
Kansas City made a splash at the SXSW Conference thanks to a concerted effort to engage thousands mingling in downtown Austin. Led by the Economic Development Corporation of Kansas City, LaunchKC, the Ewing Marion Kauffman Foundation and Husch Blackwell, the KC Outpost welcomed hundreds of people curious to learn more about the area. Featuring speakers,…
Integrated Roadways founder featured on CNN as autonomous vehicle expert
A Kansas City startup founder recently was featured on CNN as an industry expert for his knowledge on autonomous vehicles and the infrastructure that can support them. After being discovered via a weekend panel discussion at the SXSW Conference, Integrated Roadways founder Tim Sylvester recently was hosted on CNN’s Quest Means Money show. Sylvester’s startup…
KU event to connect hundreds of students with KC startups
To boost Kansas City’s growing startup community, the University of Kansas is hosting an event hoping to connect students with future employer prospects. Set for 2:00 p.m. on April 11, the KU Startup Job and Internship Fair expects to host about 200 students and over 20 area startups to connect and learn from presentations. The…
With cocktails in hand, VergeKC kicks off its high-growth tech startup series
An Indianapolis-based event series aimed at cultivating high-growth tech companies outside of Silicon Valley debuted its inaugural event in Kansas City on Tuesday. Verge — which hosts pitch forums in 11 Midwestern and southern metros — has a mission to accelerate community entrepreneurs through a curated approach that targets specific people and companies. Kansas City hub director…


