Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Kauffman Foundation dishes $840K to 8 area accelerators
The Ewing Marion Kauffman Foundation is hitting the gas on its support of area accelerator programs. As part of the 2016 KC Accelerator Challenge, the Kauffman Foundation announced Tuesday that it’s awarded a total of $840,000 in grants to eight local venture accelerator programs. “Our goal is to increase entrepreneurial success in Kansas City through…
Efficiency, innovative home construction are cornerstones for Prairie Design Build
David Schleicher was just looking for something to get back on track. In 2012, the president of Prairie Design Build, a house building company located in Kansas City, had watched his then six-year-old business begin to suffer because of the recent recession. Schleicher was desperately seeking a way to keep his head above water, not…
Listen: When the grind gets gloomy, experts discuss mental health challenges and entrepreneurship
About 72 percent of entrepreneurs have self-reported mental health concerns, according to a study done by the University of California San Francisco. More specifically, about 30 percent of entrepreneurs experience depression and about 30 percent experience ADHD, the same study found. In recognition of Mental Health Awareness Month, Startland News and Think Big’s May Innovation…
6 tips and tricks to stay sane while scaling fast
Frequently taking on more demands and shirking personal care, entrepreneurs’ work-life balance often skews toward work. Deadlines, finding clients, making payroll and dozens of other stressors can put entrepreneurs at risk of mental illness or compound existing challenges. Furthermore, entrepreneurs are disproportionately affected by such issues as ADHD, bipolar disorder and depression, according to studies…


