Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Smart City tech enables KCMO to predict potholes before they happen
It seems a dash of innovation can make even the most mundane subjects exciting. That is if Kansas City chief innovation officer Bob Bennett’s enthusiasm for a new pothole technology is any indication. This month, the City of Kansas City, Mo. will pilot a machine learning program that will predict potholes before they occur, saving…
SoftBank’s $100B fund manager: Kansas City is a place people want to stay
SoftBank Capital managing partner Ron Fisher recently said he’s open to deploying some of the $100 billion fund he helps manage in the Midwest, including Kansas City. In an interview with VentureBeat, Fisher discussed Tokyo-based SoftBank’s bold plans to dish some $50 billion in venture capital to U.S. firms and thereby create 50,000 jobs. SoftBank…
Fund Me, KC: KCGeoLab is bringing geographical science, open data to the mainstream
Editor’s note: Startland News is continuing its new segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs to share their stories to gain a little help from their supporters. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com Who are you?…
KC mom turns entrepreneur to help kiddo’s kidney condition
In 2013, Tamra Johnson’s daughter faced a life-or-death situation. After contracting an E. coli bacterial infection, Johnson’s daughter, Maleena, lost function to both of her kidneys. Fortunately, a kidney transplant from Maleena’s father, Jamie, saved her life, but it created a new problem: hydration. Maleena was expected to drink over four liters of water per…


