Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        VIDEO: Empowering at-risk women, Weave Gotcha Covered founder reflects on journey

        By Tommy Felts | July 21, 2017

        About 10 years ago, Kelly Wilson’s family was one of the many that was hit hard by the Great Recession. A former stay at home mom, Wilson had to figure out a way to support her family. She eventually found a job at a local fabric store for $5 an hour, which was the minimum…

        JE Dunn leads $500K round in smart apartment startup Homebase

        By Tommy Felts | July 20, 2017

        A handful of Kansas City firms both large and small are partnering to advance smart home technologies.  JE Dunn Construction Group and Sunflower Development Group have led at $500,000 investment round in Kansas City-based Homebase, a tech firm building an IoT smart apartment and building platform for multi-family properties. Will Winkler of PSW Real Estate,…

        National conference series for digital entrepreneurs makes Kansas City debut

        By Tommy Felts | July 20, 2017

        Hundreds of social media gurus, marketing professionals and online entrepreneurs will gather in Kansas City for a two-day conference that will feature talks from executives at Salesforce, AOL, LinkedIn and more. Organized by TechMedia, Digital Summit: Kansas City is part of a national conference series that has been connecting digital marketing professionals for ten years.…

        Over 100 women will converge in KC for a weekend of coding and camaraderie

        By Tommy Felts | July 19, 2017

        This coming weekend, Kansas City will host over 100 women coders from around the Midwest for an immersive, two-day workshop. The second annual workshop Django Girls is an international non-profit organization that is organized locally by Kansas City Women in Technology. The workshop will be held July 21 and 22 and attendees will build web…