Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Herb Sih

        Smart City Living Lab opens, targets growing pains of a swelling city

        By Tommy Felts | August 2, 2017

        The much-anticipated “Kansas City Living Lab” — a platform for application development that taps the Kansas City Smart City initiative — is now welcoming new tech partners. Using smart city infrastructure, the Living Lab allows innovators to test and commercialize technologies that can solve problems in Kansas City. The project is led by Think Big…

        JE Dunn Site 1001

        JE Dunn spinout Site 1001 raises millions more from local investors

        By Tommy Felts | August 2, 2017

        A Kansas City-based tech firm that’s created a smart buildings platform recently raised another significant batch of venture capital funding. Site 1001 — a technology spin out from Kansas City construction giant JE Dunn Construction — raised $6 million to boost its engineering, research and sales efforts. The round was led by JE Dunn Construction…

        Kansas City Crossroads District

        Pure Pitch Rally palms $20K to KC startups

        By Tommy Felts | August 1, 2017

        Kansas City already has the right lineup for its own tech rally, Karen Fenaroli said. “We have the investors, we have the start-up talent,” Fenaroli, founder of Fenaroli & Associates and organizer of Pure Pitch Rally, said.  A pitch competition next month attempts to connect the two, offering winning entrepreneurs an opportunity to nab $1,000…

        Strawberry Swing

        Indie craft, maker fair Strawberry Swing returning Sunday with KC love

        By Tommy Felts | August 1, 2017

        One of the largest indie craft fairs in the Midwest is expected to draw thousands of Kansas Citians to discover local makers and creators. Strawberry Swing’s summer event, set for Sunday at the Nelson-Atkins Museum of Art lawn, aims to showcase vendors from Kansas City, as well as parts of Arkansas, Iowa, Oklahoma and more.…