Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer

December 20, 2024  |  Startland News Staff

Border Brewing Co.'s Baseline Amber non-alcoholic beer, courtesy photo

A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.

Eric Martens, Border Brewing Co., courtesy photo

Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.

It launched with two styles — Pale and Amber — with additional styles currently in planning.

“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”

The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.

Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.

“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit. 

Border Brewing Co.’s Baseline Pale non-alcoholic beer, courtesy photo

Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.

Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

From the archives: Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        What comes after the World Cup? Leaders ponder KC’s next phase (and how to get there)

        By Tommy Felts | March 7, 2025

        Editor’s note: The following is the first in a four-part series exploring the verticals and impact of initiatives within the Economic Development Corporation of Kansas City through a paid partnership with EDCKC. EDCKC leader: Tapping Kansas City’s full potential requires coordinated eco devo strategy across region Tracey Lewis has lived and worked in some of…

        Clock is ticking on World Cup 2026: Small businesses urged to prepare before this buzzer-beater

        By Tommy Felts | March 7, 2025

        A massive influx of visitors are expected next year when more than 600,000 fans descend on Kansas City for its piece of the FIFA World Cup 2026 prize, but potential roadblocks lie ahead for small business owners who are waiting for the action instead of preparing now to capitalize on it, said local leaders. “This…

        Why KCMO pushed to lock down ‘Kansas City’ brand ahead of its biggest sports event yet

        By Tommy Felts | March 7, 2025

        With World Cup visitors already eyeing plane tickets to Kansas City for matches opening in June 2026, clarity around what constitutes “Kansas City” will be key, said Quinton Lucas, who in late 2024 made moves to restrict labeling the city’s name on certain projects. The effort aims to authentically represent KCMO on the world’s stage,…

        Downtown KCMO ballpark remains in play as Kansas aggressively pursues Royals

        By Tommy Felts | March 7, 2025

        Editor’s note: The perspectives expressed in this commentary are the author’s alone. Gib Kerr is the chair of the Downtown Council of Kansas City, Missouri, managing director at Cushman & Wakefield, and an author. This piece was first published by the Downtown Council. Where should the Royals play baseball? Last year, the debate was whether…