Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Innovation Stockyard selects first St. Joe startup for Digital Sandbox
A curbside recycling service is expected to be the first startup to receive Digital Sandbox KC proof-of-concept funding through the Innovation Stockyard incubator. Toss it Curbside, a service with which customers place unwanted items on their curbs to be recycled or donated, plans to use the funds and the St. Joseph-based incubator program to optimize…
Applications open: Sprint Accelerator dialing into ag tech, IoT with 2018 cohort
Investing in startups isn’t just about providing needed capital, Doug Dresslaer said. As the Sprint Accelerator gears up for its fifth year, Dresslaer, managing director of the program, said the accelerator’s 2017 cohort — the first since its move toward establishing corporate partnerships and pivot away from Techstars — proved industry relationships themselves create tremendous value.…
Entrepreneurial inspiration: How a wheelchair freed Wesley Hamilton
Editor’s note: Kansas City fitness and community advocate Wesley Hamilton offered four inspirational tips for entrepreneurs, illustrated by his own remarkable experiences overcoming adversity. Two bullets pierced Wesley Hamilton’s back, confining him to a wheelchair, but freeing his mind, the Kansas City adaptive athlete said. “I found that being shot by someone I never knew…
Show ’em KC hustle! 1 Million Cups needs you to beat Fargo (Video)
Nice shirts. Clever designs. The perfect mix of whimsy and irreverent wordplay. They’d fit in well among the Kansas City apparel scene. Except for one glaring snag: They’re brewed in Fargo. Yeah. That Fargo. And if you don’t want to see them on the backs of KC’s 1 Million Cups team, you’ll make plans to…


