Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
December 20, 2024 | Startland News Staff
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added.
Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted to provide a high-quality option for those seeking to enjoy the flavors of craft beer without alcohol, said Martens, owner and founder of Border Brewing Co.
It launched with two styles — Pale and Amber — with additional styles currently in planning.
“Baseline represents a new chapter for us,” he said. “Creating a non-alcoholic beer is no small feat — it requires precision, innovation, and an in-depth understanding of brewing processes, regulations, and testing. We’ve spent the past year perfecting Baseline to ensure it delivers the bold flavors and quality our customers expect while meeting the growing demand for high-quality NA options.”
The new non-alcoholic Baseline beer is now available at the Border Brewing Co. Taproom at 512 E. 18th St. in the Crossroads — and online — with plans to expand to select Kansas City retailers, bars, and restaurants soon, Martens said.
Baseline is more than a non-alcoholic beer, he added, noting it’s part a movement toward inclusivity in craft beverages. As health and wellness trends rise, the demand for non-alcoholic options is skyrocketing, and Baseline is poised to meet this need while staying true to Border Brewing Co.’s commitment to craftsmanship and community, Martens said.
“We’re proud to offer a product that stays true to the craft beer experience while providing an option for anyone seeking balance,” he continued, describing it as the embodiment of the local craft beer scene’s spirit.
Founded in 2015 as the first brewery and taproom in Kansas City’s Crossroads, Border Brewing Co. is continuing to innovate while remaining a cornerstone of the local brewing community, Martens said. Introducing the city’s first KC-owned non-alcoholic beer is part of his team’s dedication to crafting approachable, high-quality drinks that bridge the gap between people and craft beverages.
Border Brewing Co. also is the maker of Kin Seltzer — a collaborative project billed as the first Black-owned hard seltzer — which also strives to add inclusivity to the industry.

2024 Startups to Watch
stats here
Related Posts on Startland News
Cerner ‘call for innovation’ hopes to bring brand to life alongside KC startups
One of Kansas City’s largest employers is looking for help from the smaller firms in its backyard. Health IT giant Cerner Corp. is looking to collaborate with startups and entrepreneurs to feature their innovative custom furniture, properties or experiential design elements for a coming conference. If selected, each startup’s work would be featured in front…
Heartshaped Clothing: A love story fashioned into a Dad-hat
Corey Reed’s wife opened his heart to true love, he said. Love of God, community, creativity and family. The revelation didn’t just inspire Reed’s Heartshaped Clothing line, it allowed him to recognize and appreciate the gifts and sacrifices of his faith and those around him, like his parents, who adopted him at birth, he said.…
Kritiq fashion show MADE for Kansas City designers
Designers don’t need to go to the east or west coasts to pursue their dreams, Mark Launiu said. “There’s so much passion and grind here in Kansas City. And a lot of people on the outside don’t know that,” said Launiu, co-founder at MADE Urban Apparel. “We’re always overlooked because they think of just our…
Random origins, but no fluke: MADE grinds to grand expansion
The MADE Mobb is getting used to risk taking. “We know what it’s like to walk into something blind,” laughed Mark Launiu, co-founder at MADE Urban Apparel. Launiu, along with co-founders Vu Radley and Jonathan “JP” Platz, launched MADE in 2012 with the streetwear apparel line selling in just a few pop-up shops. Early partnerships…


