This top maker got his start with a social push; but the real influencers behind the Craft E brand: his wife and family
December 23, 2024 | Taylor Wilmore
Enrique Hernandez, the creative force behind Craft E. Embroidery, proved that dedication and creativity can transform a hobby into a thriving business — earning him the title of Made in KC’s top maker for 2024.
“It hasn’t really settled in yet,” Hernandez said about winning the award in mid-December. “But it feels good.”
Enrique Hernandez, Craft E. Embroidery, displays alternate colorways and player designs for his popular embroidered sweatshirts; photo by Taylor Wilmore, Startland News
Hernandez’s journey began with a simple suggestion from his wife while they watched social media videos of embroidery together.
“She said, ‘That looks like something you could do,’” he recalled. “I’m very creative, artistic — so I started looking at embroidery machines, got one, and started playing with it.”
That playful experiment turned into starting Craft E. Embroidery. At first, Hernandez focused on designs inspired by his love of sports, particularly football.
“I’d record my designs and post them on Facebook and TikTok,” he said. “Over time, I started getting more and more requests. It just became a business.”
Click here to follow on Instagram.
Plus click here for even more holiday gift ideas for Kansas City sports fans.
View this post on Instagram
Persistence pays off
Craft E. Embroidery didn’t land on Made in KC’s shelves immediately. Hernandez applied twice before being accepted — a journey that ultimately culminated in being recognized by the local-first retailer with its first-ever top maker honor.
“It feels amazing. I’m just grateful for the opportunity,” said Hernandez.
His custom embroidery crewneck sweatshirt designs of both Royals and Chiefs players have attracted attention, not only locally but also from out-of-state customers.
“I get a lot of messages asking if I can do a certain team or player,” he said. “I try to say yes, but it’s hard to keep up sometimes. I’ll be working on sweaters for the Chiefs, and then I have to find a break to work on new designs.”
Enrique Hernandez, Craft E. Embroidery, displays one of the embroidered sweatshirts that earned him the title of Made in KC’s 2024 Maker of the Year; photo by Taylor Wilmore, Startland News
Kansas City at the core
Hernandez credits Kansas City’s vibrant community for helping him succeed.
“I had to be in the right place at the right time — with the winning team, the right designs, and the support of local vendors and creators,” he said. “All the ingredients are here.”
Craft E. Embroidery operates out of Hernandez’s home, where family plays an integral role in both his life and business.
“It’s complicated. But at the end of the day, I do this for my family. It helps having their support,” said Hernandez.
Hernandez continues to refine his craft, working on new designs and dreaming big for Craft E. Embroidery.
“My favorite design so far is probably the gray hoodie signature series that’s coming soon,” he said. “But I have so many others I’m excited to finalize and share.”
Featured Business
Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2024 Startups to Watch
stats here
Related Posts on Startland News
‘This is our era’: How one local streetwear brand got the ball rolling for an exclusive KC Comets collab
Soccer fans can kick off their weekend with a one-day-only sale of a limited-edition apparel collaboration between Kansas City’s premier indoor soccer team and its top streetwear brand, said Vu Radley. “We found this really cool, creative space with the KC Comets where we could pay homage to their vintage jerseys and mix it with…
Not all shops will be riding high if Missouri legalizes recreational cannabis, but even imperfect expansion ‘far worth the effort,’ advocates say
Legalizing recreational marijuana would have potent outcomes across the state if Missouri voters approve a constitutional amendment Nov. 8, but some cannabis advocates and small business owners say not all strains of success will be equal. On one hand, Missouri’s Amendment 3 would expunge the criminal records of people with past non-violent marijuana charges and…
Tesseract deepens military ties with deal to develop smart space hub for US Air Force
Tesseract Ventures’ research and development partnership with the U.S. Air Force is reaching new altitudes with a just-announced contract to develop 21st century smart space technologies for MacDill Air Force Base in Tampa, Florida. “The Air Force has always been a center of innovation and a launch pad for world-changing new technologies,” said John Boucard,…
Fund Me, KC: She’s served a community need; now LaRonda LaNear needs help filling her kitchen
Startland News is continuing its “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses or lend a helping hand to others. This is an opportunity for business owners and innovators — like LaRonda LaNear’s effort to launch a brick and mortar space for We Got It Covered Food Services — to…