This top maker got his start with a social push; but the real influencers behind the Craft E brand: his wife and family
December 23, 2024 | Taylor Wilmore
Enrique Hernandez, the creative force behind Craft E. Embroidery, proved that dedication and creativity can transform a hobby into a thriving business — earning him the title of Made in KC’s top maker for 2024.
“It hasn’t really settled in yet,” Hernandez said about winning the award in mid-December. “But it feels good.”
Enrique Hernandez, Craft E. Embroidery, displays alternate colorways and player designs for his popular embroidered sweatshirts; photo by Taylor Wilmore, Startland News
Hernandez’s journey began with a simple suggestion from his wife while they watched social media videos of embroidery together.
“She said, ‘That looks like something you could do,’” he recalled. “I’m very creative, artistic — so I started looking at embroidery machines, got one, and started playing with it.”
That playful experiment turned into starting Craft E. Embroidery. At first, Hernandez focused on designs inspired by his love of sports, particularly football.
“I’d record my designs and post them on Facebook and TikTok,” he said. “Over time, I started getting more and more requests. It just became a business.”
Click here to follow on Instagram.
Plus click here for even more holiday gift ideas for Kansas City sports fans.
View this post on Instagram
Persistence pays off
Craft E. Embroidery didn’t land on Made in KC’s shelves immediately. Hernandez applied twice before being accepted — a journey that ultimately culminated in being recognized by the local-first retailer with its first-ever top maker honor.
“It feels amazing. I’m just grateful for the opportunity,” said Hernandez.
His custom embroidery crewneck sweatshirt designs of both Royals and Chiefs players have attracted attention, not only locally but also from out-of-state customers.
“I get a lot of messages asking if I can do a certain team or player,” he said. “I try to say yes, but it’s hard to keep up sometimes. I’ll be working on sweaters for the Chiefs, and then I have to find a break to work on new designs.”
Enrique Hernandez, Craft E. Embroidery, displays one of the embroidered sweatshirts that earned him the title of Made in KC’s 2024 Maker of the Year; photo by Taylor Wilmore, Startland News
Kansas City at the core
Hernandez credits Kansas City’s vibrant community for helping him succeed.
“I had to be in the right place at the right time — with the winning team, the right designs, and the support of local vendors and creators,” he said. “All the ingredients are here.”
Craft E. Embroidery operates out of Hernandez’s home, where family plays an integral role in both his life and business.
“It’s complicated. But at the end of the day, I do this for my family. It helps having their support,” said Hernandez.
Hernandez continues to refine his craft, working on new designs and dreaming big for Craft E. Embroidery.
“My favorite design so far is probably the gray hoodie signature series that’s coming soon,” he said. “But I have so many others I’m excited to finalize and share.”
Featured Business
Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2024 Startups to Watch
stats here
Related Posts on Startland News
Rally unifies voices amid attacks on immigrants, LGBT+ rights; now it’s time to make noise, organizers say
As anti-immigrant rhetoric and policies seeking to dismantle DEI efforts ramp up, Danny Soriano has seen inquiries and communication to his digital media business noticeably slow down, the Latino entrepreneur said. “Clients [suddenly seem] deterred from going with me — as opposed to somebody who’s not of color or white,” explained Soriano, the founder of…
Rooftop Austin’s Bar & Grill just one step in unlocking Olathe’s ‘downtown renaissance’
A century-old building in downtown Olathe will get new life as an indoor/outdoor restaurant complex known as County Square Commons — anchored by the popular Austin’s Bar & Grill. LANE4 Property Group and Austin’s are redeveloping the 10,859-square-foot building, which is expected to feature four or five storefronts on the street level at 114 to 126…
Concert: Black rockstars don’t just exist — they innovated the genre; how KC artists are still (song)writing history
A rock concert Friday at the newly opened Zhou B Art Center in Kansas City does more than place Black artists center stage for one night, said Malek Azrael; it spotlights that Black creatives belong in every musical space. “There is such a beautiful, Black presence in Kansas City and rock,” said Azrael, who is…
Blackhole Bakery plans bodega-style expansion for second location: a West Plaza ‘blank canvas’
During his five years operating on Troost, Jason Provo said real estate agents often approached him, asking, “When are you going to leave and get a big boy spot in Leawood?” Now the owner of beloved Blackhole Bakery is planning his second location. But not in Johnson County. Provo is taking over a space at…