KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
Place setting by Blair & Blythe; courtesy photo
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.
The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
Place setting by Blair & Blythe; courtesy photo
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2024 Startups to Watch
stats here
Related Posts on Startland News
This startup leader is revealing entrepreneur answers (and they’re listed in the table of contents)
Aligning the stars as a forward-looking founder and business owner isn’t easy, Maria Flynn noted, so she wrote her own guidebook. “Entrepreneurs are my tribe of people,” said Flynn, a serial founder and regional digital health leader. “And I was telling the same stories over and over again, so I started to write them down.…
He earned industry cred alongside Ariana Grande; now Jo Blaq wants to share the music with emerging KC artists
Joseph Macklin forged a successful music career through trial and error, he said, but that doesn’t mean the next generation should be forced to endure those same challenges just to feel like they earned credibility. The multi-platinum, Grammy award-nominated music producer, songwriter, engineer, and vocal arranger — known as Jo Blaq — is on a…
Resilience pays off as retail incubator opens doors; Meet the first featured founders at PHKC
Launching a retail incubator in Midtown Kansas City — a physical space targeted for overlooked and under-resourced entrepreneurs — The Porter House KC faced many of the same challenges as emerging small businesses, said Miranda Schultz, but ultimately the effort made it to opening day. “It’s been nice to go through our own trial and…
Pitch prize puts founders closer to building their utopia; How KCMO is backing entrepreneurs who do the right thing
Hearing the personal reasons behind judges’ support for her business at the “Do The Right Thing” social impact pitch competition provides much-needed validation for Utopia Point, said Shereese Hameed-Muhammad. The business — launched by Patricia McCreary and Hameed-Muhammad to redesign the geriatric and disabled care community in Kansas City and beyond — was the overwhelming favorite…